ROBIN X SCALPERS
When two visions meet by the sea and… “BONSOL”
The day we received the email from the Scalpers group proposing a collaboration, we thought it was a joke. For those who may not be familiar (even though the brand has long since crossed Spain’s borders), Scalpers is a fashion brand “made in Spain”, founded in 2007 and based in Seville. It now boasts over 300 points of sale including flagship stores and corners throughout Europe, the UAE, and South America, and sells worldwide through its own website.
What began as a small project between a group of Madrid friends in a local bar — a company initially known for its skull-printed ties, suits, and sneakers — quickly grew from a family-run boutique into a full-fledged fashion powerhouse.
“Some collaborations are born from trends, and others from a shared philosophy. The Robin x Scalpers capsule clearly belongs to the latter. It represents a rare synergy between two brands that understand the modern desire for clothing that is both luxurious and wearable, aesthetic yet functional. Scalpers brings its hallmark urban sophistication, while Robin contributes a unique sensitivity drawn from the sea: fluid, refined, and timeless. Together, they go beyond the product itself to craft a story about travel, pleasure, and the joy of slowing down.”
The reasons why Alejandra Meler Pla —founder and designer of the Robin x Scalpers swimwear line, along with her brother Manuel— chose Hotel BonSol as the location for the photo shoot can be summed up in these words:
“We chose the hotel for its nod to the 1950s, its Mediterranean aroma, and that essence you only find in places with soul and family history. In short, a place to tell a beautiful summer story.”
And so it is. The new Robin collection, featured as an invited brand within Scalpers, simply tells a beautiful summer tale — one of color, scent, and the Mediterranean Sea.
“To truly bring this collection to life, the location had to be as evocative as the clothing itself. Enter HOTEL BONSOL: a hidden gem nestled into a lush hillside in Mallorca, where palm trees sway over cascading stone terraces and vintage sunbeds rest beneath striped umbrellas. The hotel is not just a backdrop — it’s a character in the editorial. Family-run for generations, BonSol radiates a kind of charm that can’t be faked: weathered white walls, hand-laid tiles, and an ambiance steeped in Mediterranean grace. This setting isn’t only about beauty — it embodies the spirit of relaxation and authenticity that the Robin x Scalpers collection channels. Whether it’s the filtered light shining through bougainvillea or the gentle crash of waves on the rocks below, every element reinforces the quiet luxury of the editorial.”
Robin doesn’t only design swimsuits, “but also the most viral and stylish bikinis of the summer” — and that’s not just our opinion, but the verdict of Glamour, Vogue, and Marie Claire. Since 2022, the brand has also launched a men’s line, along with sunglasses, necklaces, and dreamy summer apparel.
What makes us even prouder is that, in the little cove of Hotel BonSol, Robin managed to rediscover that unmistakable “bohemian, beachy spirit” that defines the brand’s seasonal launches:
“All of their designs are inspired by the most charming corners and the most hidden coves of the Mediterranean.”
The Xamena family, Hotel BonSol, and the entire team would like to extend a heartfelt thank you to Robin x Scalpers for selecting us among so many Mediterranean gems.
We are deeply honored to have served as inspiration for this beautiful summer story.