GIFT PSYCHOLOGY

A gift is always a pleasure and is in some respects a universal word, there are different ways to define a gift in the language of each country. The term derives from the Spanish custom of offering gifts to the sovereign (gift to the King), even in English ‘present’ has the meaning of gift and has been used since the beginning of the first millennium on similarity to the French ‘presenter’, whose oldest meaning was precisely to give. But let us come to the present, understood not as a gift but as a temporal form that expresses contemporaneity. Giving a gift is a gesture loaded with emotional meanings and often turns into a one-way celebration of the giver and not the receiver.

The gift should never be a source of worry but a mere gesture of the heart and altruism, there is a ‘psychology of gift-giving’ with unconscious dynamics that activate certain mechanisms for choice, the giver wants to communicate something about himself, to leave a trace of his passage. Perhaps it is precisely for this reason that making a good gift is becoming increasingly difficult, the habit of transforming a gift into an object of material and non-symbolic value is very bad, and it is even more embarrassing to ask ‘what kind of gift do you want?’, to abolish the custom of recycling and cash/debt transfer, and therefore much better to amaze than to be banal.

The gift must therefore be thought out, elaborated and studied, it cannot be the result of last minute and so if you have something special in mind for future anniversaries, you have to move in advance and there is nothing better than making an out-of-season gift that activates past memories of happy moments and who better than BonSoul to point you in the right direction?  Gifting a little sunshine is always a good idea.