THE FUTURE IS GOING BACK 

One of the fundamental rules of writing is to make oneself understood by one’s readers, never leaving anything to be taken for granted. For the uninitiated, CONDE NAST Publication is the holy grail of magazine publishing houses, with a portfolio of magazines ranging from Vogue to Vanity Fair, from Bon Appetit to AD Architectural Digest and even specialised magazines on golf, music and technology. Conde Nast Traveler is the Ferrari ( excuse the patriotism) of travel magazines, you only have to touch it to get the feeling of having something precious between your hands, a magazine that becomes a piece of furniture when placed on a table and that you can hardly put aside after reading it. The glossy cover hints at places one longs to discover and visit, and who knows how many journeys have ideally started from these pages? How many readers will have been carried away by the beautiful photos and content? How many after closing the magazine have turned an idea into an airline ticket?

Hopefully many! Given that this month’s Conde Nast Traveler has chosen to tell our story, that of a family-run hotel that has been going strong for over seventy years, maintaining a tradition of hospitality that has remained unchanged over time. Perhaps the key to this unexpected selection lies in a phrase coined in 2022 by Conde Nast Traveler’s head of content David Moralejo, in the editorial of December of that year, with the industry coming off the back of the hard months of the pandemic, in his words he gave hope and good wishes to the world of tourism and outlined a new season for travel: THE FUTURE IS GOING BACK.

“At Condé Nast Traveler we are certain that the future is to go back, that everything will be fine tomorrow if we make an effort today to recover the things of the past that made us better. It is not a matter of clinging to nostalgia, but of noting that trains are experiencing new days of splendour, that once undervalued destinations are increasingly compensating for the frenzy of mass tourism or that hotels know that connecting is not just about offering wifi, but about getting involved with the local culture.”

These words represent us in a way, as this phrase, “hotels that have as much life ahead of them as history behind them”, which we also feel somehow as our own, and together they capture part of the soul of our work.
Thank you Conde Nast Traveler for giving space to Hotel Bonsol Resort & SPA in your pages, thank you for falling in love with our little family story and thanks again to David Moralejo for sharing it.
From our side, we will continue to work hard season after season to remain what we are: a family since 1953, moving forward but always looking back…
Federico Giannini