DON MARTIN: A LOVE STORY

There are lives that unfold in silence, far from the spotlight, yet whose light illuminates those around them. Lives that, without intending to, become beacons—examples of dedication and humanity. Don Martin: A Love Story is the title journalist Diego Revuelta has chosen for his documentary, a narrative that immerses us in the life of a man extraordinary in his apparent simplicity: Martín Xamena Toro. An entrepreneur of another era, who, with his unique vision, continues to leave a lasting mark—not only in the hotel industry but also in the lives of those privileged to know him.

For Don Martin, a business is not merely a machine for generating profit but an extension of his essence and values. His vision goes beyond material wealth, seeing the company as an act of generosity, an opportunity to positively impact the lives of others. In his world, hospitality is not just a profession; it is an art. His greatest reward is not found in figures but in the genuine smiles of his guests and employees.

From the very first scenes of the documentary, it becomes clear how much the world needs more love, more compassion, more Don Martins. Men and women who, without seeking recognition or accolades, embody integrity, courage, and vision, becoming, unwittingly, a living testament to altruism and kindness.

Diego Revuelta embraced the challenge of telling this story—a complex endeavor, as it is not easy to translate the essence of a life into images. The biopic genre (biographic picture) is one of the most challenging to execute because it aims to capture the authenticity of an existence without distorting it through narrative artifices. Before filming began, many questions arose. How do you portray on screen the soul of a man whose greatness lies in his simplicity? How do you do justice to a story that does not seek prominence but instead flows gently through memories, values, and emotions?

Yet, when watching the documentary, time seems to fade away. The storytelling is fluid, natural, and deeply moving. There is no excess of drama or exaggeration—only the truth of a life lived with purpose. Every image, every testimony, every scene invites us to draw closer to Don Martin, to understand not only his ideas and values but also the nostalgia his words evoke when speaking of a Mallorca of the past—an island where life moved at a different pace, where everything was built with effort, and where sacrifice was the cornerstone of fulfilled dreams.

Through interviews with family and friends, Diego Revuelta achieves something exceptional: he lifts the veil of discretion and silence that has always surrounded Don Martin, presenting him not as the sole protagonist but as the co-protagonist of a love story. A love for life, for hospitality, for God, for people… and for love itself.

By the end of the documentary, one cannot help but feel a profound sense of gratitude. Gratitude toward Don Martin, for his example of a life well-lived. Gratitude toward Diego Revuelta, for giving voice and memory to this story. Gratitude for reminding us that success is not measured in numbers but in the legacy we leave in others.

For all this, we felt that this gratitude deserved to be expressed—publicly and in writing.

Thank you, Diego. Thank you for embarking on this moving project, for turning humility into poetry, for making memory a bridge between yesterday and tomorrow.

“To look ahead, one must first look back.”